Sarah Friend – Perverse Affordances (2018)
The Digital U is pleased to announce the second artist for its Extreme Views online exhibition programme. For this presentation artist and software developer, Sarah Friend explores the subject of human and computer relationships by focusing on the digital interface through the eyes of a neural net algorithm trained by machine learning technology, or artificial intelligence (AI).
Perverse Affordances (2018) takes the form of a machine learning algorithm that has been trained with 10,000 screenshots of popular global social media interfaces to recognise and re-create its own versions of these software architectures. At its core is a generative adversarial neural net, which is a model in machine learning that can generate new images based on a given dataset. Through this development Friend creates a narrative of online habits which are largely shaped by the interfaces used by large platforms, such as Facebook, Twitter and Instagram, and recontextualises this seeming hidden everyday element through the alien eyes of a machine.
In history the interface has been touched upon by several artists over the century. Writer and philosopher Alexander Galloway wrote about this artist effect on this visual technic, expressing that visual experimentation on art’s boundaries played a central focus for modernists, and is a tradition that continues on today.
In the digital age the interface becomes a key component for the everyday usage of screen-based technology. Social media in particular utilises this element to great effect and simulates pseudo-social environments through their interfaces for continual user engagement. In many ways the interface can be considered potentially one of the biggest contributors to successful user consumption of those online spaces, which also enact centuries of visual research and experimentation by artists and designers.
The Alien Eye: Machine Learning Algorithms
While the interface has been traditionally designed and developed by the human hand, much like all aspects of the web, the rise of AI has now disrupted traditional workflows. Machines, which are infinitely faster at learning than their creator counterparts are being deployed in all aspects of digital technology to analyse, understand and make human experience with technology ore intuitive and natural.
In this sense, Perverse Affordances (2018) is used by the artist in several fashions. One is as an ‘other’ perspective to aid the research process on the digital interface and help reveal this integral part to the digital age. The second is as a collaborator to create a whole new social media site.
Words from Curator
Perverse Affordances speaks to me on many levels. The primary one is Friend’s use of the machine learning algorithm. In many cases and discussions AI has a dystopic connotation attached to it – whereas Perverse Affordances offers a different type of human computer relationship. One that is more collaborative and able to bring new critiques and perspectives on contemporary society to the table by introducing the concept of ‘other’, which is represented by the alien eyes of a machine.
-Digital-U Guest Curator, Alejandro Ball
Read Alejandros Email Interview with Sarah Friend.